Learn How to Work With Walmart

Jennifer Alsever

1 | BRING RECEIPTS
Walmart doesn’t want to be first, says JD Hayes, co-founder of Bentonville, Arkansas-based Traverse Group, a sales agency and distributor that works with Walmart. The big-box giant was built on the idea of selling brand names for less, so if it’s the only one carrying a product, consumers won’t know if the brand is a good buy or if the price is good. “They don’t want to take that risk,” says Hayes.
2 | STRESS-TEST
Too many CEOs see Walmart as a billboard that will bring visibility to build their business, says Hayes. But selling in Walmart too early can hurt your chances in other retailers. For example, if Best Buy can’t beat Walmart’s price, it won’t want to carry your product. “Don’t get carried away chasing the 800-pound gorilla,” say...

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Inc. (Digital) - 1 Issue, Spring 2025

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