Trust is fragile and precious … we must handle with care

Stefan Michel

Imagine these three scenarios: you’re about to sign the most expensive contract of your life with a general contractor to build your new home – your main point of contact for the next 18 months. You’re selecting a four-week language course abroad for your teenage daughter. You need to schedule a long-postponed surgery and sign the admission forms. What these decisions have in common is the uncertainty surrounding the process and its outcome. Now, picture each scenario in a situation where you cannot trust the contractor, the language school, or the surgeon. How does that make you feel? Conversely, how would you feel if you had complete trust in them? Just imagining these contrasts likely triggers an emotional reaction – because trust is everywhere and matters deeply. Without trust, cooperation…

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I by IMD (Digital) - 1 Issue, 17. March 2025

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