Why strategy is not enough: leading sustainable business transformation

Organizations need to take actions on both strategic and leadership dimensions of sustainability transformations to achieve impact, as James Henderson, Julia Binder and Knut Haanaes explain

Why do most business transformation initiatives fail? Often, organizations focus only on the strategic reasons for change and ignore the leadership and change elements of how the transformation is to be delivered. While business leaders are usually clear on the logic of sustainable transformation, they often fail to create the engagement needed to drive the change they want to achieve. All these elements are essential for any kind of transformation to succeed. You need a combination of the head, or the logic of transformation, and the heart and hands, or the leadership of transformation, to get your organization to mobilize around the change. And this is particularly true when it comes to sustainability, which requires fundamental transformation for most companies. Strategists in many organizations tend to focus on the factual…

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I by IMD (Digital) - 1 Issue, 10. June 2023

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