An example of addressing design exclusion from industry is kitchen, houseware and office supplies manufacturer OXO; the first company to understand that most kitchen tools exacerbated aches and pains for arthritic users.
Older adults with arthritis felt they were unable to cook without suffering the immediate consequences of pain. Consumers with arthritis aiso experienced the residual effects of non-incl usi ve design: the negative emotional consequences of using tools that impacted their ability to cook, such as not being able to prepare meals or provide for their families as they had done in past.
In response, and inspired by founder Sam Farber's desire to help his wife handle ordinary kitchen tools, OXO used thermoplastic rubber, an innovative material at the time, to create products with better grip that were easierforarthriticconsumersto…
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I by IMD (Digital) - 1 Issue, 10. June 2023