THE FINAL WORD …

From the Northern Lights to Meryl Streep, Tiina Alahuhta-Kasko, President and CEO of the Finnish lifestyle design company Marimekko, reveals what inspires her

1. Your motto. Live, don’t pretend – always be your authentic self and act with integrity. 2. Name three traits that make a great business leader. The best leaders are good listeners, coaches, and servant leaders. They are curious and future-oriented – inspiring what could be – and see the essential in a world of complexity. Finally, they are their genuine selves and have high integrity and emotional intelligence. 3. What one experience had the greatest influence on your leadership style? Throughout my career, I have been fortunate to have excellent superiors who have pushed me out of my comfort zone to develop. I was 30 years old when I was appointed chief marketing officer and 33 when I started as the president of Marimekko. In neither case was I the most experienced…

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I by IMD (Digital) - 1 Issue, 16. December 2024

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