Thoughtful restraint beats the dash for growth in quest to be future-ready

Why is Hermès outpacing Nike, and what’s driving the success of Roche and NVIDIA? Their cautious and steady approach is making them the best-equipped to face an uncertain 2025, explains Howard Yu

How can companies become future-ready in a world that feels increasingly unknowable? Our research has taught us one important lesson: the companies set to win the future have embraced thoughtful expansion and refrained from aggressive growth. Whether geopolitics, the environment, or customer behavior, everything appears increasingly erratic and hard to predict, and it feels impossible to plan for the long term with any certainty. Given that future-readiness seems an even tougher goal for most companies, it’s all the more important to look at the outliers bucking the trend. These are companies consistently able to adjust and adapt over time while unpacking and realizing the deeper behaviors they have embraced so they always remain a fraction ahead. It’s the essence and mechanics of this capability, which has the power to resonate…

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I by IMD (Digital) - 1 Issue, 16. December 2024

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