Are stakeholders making or breaking your strategy? Here's a way to find out

When Elon Musk took over Twitter, he apparently didn’t realize that its stakeholders played a very different role in value creation than he was used to. At Tesla and SpaceX, employees and external partners working on innovation were critical for the value proposition, while production workers and external partners were essential for value delivery. Musk created immense value with rapid prototyping by innovators and radical efficiency surges on the production line. At Twitter, however, customers were also value-creating partners critical to the company’s value proposition. Applying rapid prototyping and experimenting with payment schemes to turn “tweeters” into paying customers undermined the network’s value proposition to its users and their commitment as partners. Musk failed to appreciate the importance of content moderation for advertisers. Sacking software engineers in a radical efficiency…