When we think of flat-pack furniture it often brings to mind a particular Swedish brand, but it can also evoke images of lounge room floors scattered with components and paper instructions, or disappointingly wobbly shelves. Worse still, we may remember pieces that went together quickly but then rapidly lost their shine. Nomi is an Australian company offering flat-pack furniture at an affordable price, while defying the assumption that it is of lower quality or will have a shorter life. In addition, the platform offers a unique level of customization. The business idea bubbled along in the backs of the minds of designer Tomek Archer and property developer Michael Grassi for almost ten years before they met online marketing specialist Henry Gresson, who presented ways to engage twenty-first-century buyers.
Tomek spends much…
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Houses (Digital) - 1 Issue, Issue 102 February