The Enduring Appeal of Luxury

Fine cars continue to turn heads and raise bids

BY MARK J. McCOURT

It’s human nature to desire feeling special, to crave pampering, and of course, to seek status. Automobiles are among the most expensive purchases we’ll make, and for true enthusiasts, vehicles can even represent virtual extensions of our personalities. It’s no surprise that many are drawn to fine cars, especially older versions that tend to be more affordable, and that’s what Hemmings Auctions continues to deliver. “Luxury cars can make up a significant chunk of the higher end of the auction market for a fair reason,” explains Auctions Editor Terry Shea. “Since they were higher priced to begin with, most were rather exclusive — particularly the coachbuilt prewar cars — giving them the added fillip of rarity to go along with bespoke features. Whatever the era, luxury cars have almost always offered…

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Hemmings Motor News (Digital) - 1 Issue, May 2021

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