2. How to Self-Promote (When You Don’t Like to Self-Promote)

JENNY FERNANDEZ

WHEN NEW LEADERS pursue career advancement, they often defer to their managers to sell their “readiness” to the organization. This is a mistake. When you do this, you hand over any control you have in the promotion process, increasing the chances of your strengths and wins going unnoticed. To rise through the ranks, you must be proactive and build the business case for your own career progression. In other words, you must get comfortable with self-promotion. Self-promotion refers to communicating your interests, abilities, or achievements to others with the goal of enhancing your professional reputation (or your personal brand), gaining visibility, and improving your career prospects. Even though it’s sometimes perceived as a taboo, selfpromotion can help you move up the ladder. As a marketing executive with more than 20…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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