Idea in Brief

THE PROBLEM To invite career opportunities, you must make yourself visible to those with the power to grant them. Unfortunately, many women find visibility uncomfortable and avoid seeking the spotlight. WHY IT HAPPENS Research has shown that women may eschew taking an assertive style as individualistic and self-promoting—not just inauthentic but ineffective. They fear facing backlash because seeking visibility doesn’t reconcile with expectations of feminine norms. WHAT TO DO First, know your purpose behind seeking visibility. Second, prepare: Think about exactly what you will say and do when you have it. Finally, put yourself physically “at the table”—look at everyone in the room, and engage.…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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