Should I Change My Last Name?

How to approach personal branding through major life changes

AMY BERNSTEIN, AMY GALLO, NICOLE TORRES

AMY GALLO: Something our former cohost, Nicole Torres, told us last year when we were talking about personal branding inspired this episode. NICOLE TORRES: As soon as you said, “personal branding,” here’s what I thought of: Women change their names and that affects their personal brand. How do you handle that decision? I’m at the time of my life when a lot of my friends are getting married. Some are changing their names, some are not, and we always have very interesting discussions about why or why not—and how that affects their professional lives. This is a big part of branding that women have to consider. GALLO: If you’re interested in getting married in the first place. Current numbers about how many women are making which decisions about their maiden names…

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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025

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