The interpretation of style markers can vary significantly by culture, context, and industry. A behavior that is considered a power marker in one situation may be considered attractive in another. For example:
Eye contact: In the United States, making eye contact with managers senior to you is often seen as a marker of confidence. The same behavior in Brazil is seen as appropriately deferential (and not making eye contact is considered rude). In Japan, it is viewed as insubordinate and disrespectful. In all three contexts eye contact is a key marker of status, yet it is interpreted differently in each.
Attire: How one dresses is a universal marker of status and influence. In some African countries wearing tribal dress is a power marker for both men and women. In the…
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Harvard Business Review Special Issues (Digital) - 1 Issue, Spring 2025