How I Did It

ORGANIZATIONAL CULTURE ARZU’s Founder on Shaping Culture Through Social Enterprise Connie Duckworth | page 31 The author visited Afghanistan in 2003 as part of a U.S. delegation focused on improving the lives of women. Her idea was to start a business that would employ the women of that country to make a product she could sell in the United States. Some locally woven rugs caught her eye; she carried them back home and started looking for initial funding. She set up a 501(c)(3) nonprofit and began working to construct an entirely new and socially responsible supply chain. ARZU’s goal was to create a sustainable business model linking well-paying jobs to behaviors that over time would shift the cultural norm. The company negotiated a “social contract” with male heads of household that set conditions for…

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Harvard Business Review (Digital) - 1 Issue, September 2016

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