THE BIG IDEA

INTERNATIONAL BUSINESS Why Your Company Needs a Foreign Policy John Chipman | page 36 After a relatively quiet period following the end of the Cold War, geopolitics is back. With the United States displaying a reduced appetite for violent confrontation, there are now no world policemen, few effective “neighborhood watch” schemes, and a growing number of vigilante groups and countries eager to challenge the existing rules of the game. Companies cannot assume, in any region of the world, that the strategic status quo will be sustained by neat balances of power or unbreakable promises of foreign-policy assistance from superpower states. In this new reality, the most successful multinational companies will be those that make expertise in international affairs central to their operations, adopting what John Chipman, the chief executive of the International Institute for…

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Harvard Business Review (Digital) - 1 Issue, September 2016

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