All-Star INGREDIENTS

To meet the demand of SAVVY SHOPPERS who know how to read a label, BEAUTY BRANDS have begun PACKING PRODUCTS with the VERY BEST ACTIVES—namely, these SEVEN WORKHORSES. Find out why they’ve become ubiquitous and what they CAN DO FOR YOU.

TEXT BY KATIE INTNER

SHREWDER CONSUMER SHOPPING is one of the biggest trends in skincare this year, says New York dermatologist Shereene Idriss. In fact, a recent survey found that a whopping 95 percent of U.S. women say they check out what’s in their skincare before buying it. As a result of this growing interest, “brands have begun stepping up and including actives that have real data behind them and are performance driven,” says cosmetic chemist and BeautyStat founder Ron Robinson. Among the most popular in 2022 are these seven highly effective additives. RETINOL ALTERNATIVE: BAKUCHIOL This botanical active, derived from the antioxidant-rich psoralea corylifolia plant, behaves in a way that is similar to retinol by supporting production of collagen and accelerating skin-cell turnover, explains Idriss. Unlike a retinoid, however, plant-derived bakuchiol is unlikely to…

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Harper's Bazaar (Digital) - 1 Issue, October 2022

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