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BOHO is BACK in a big way. We tapped some of the ARCHITECTS of the STYLE’s REVIVAL over the past three decades to tell us HOW WE GOT HERE.

TEXT BY BROOKE BOBB

Maybe it started with Jane Birkin on the beach at Cannes in 1969, wearing a white crocheted crop top and white jeans. Or maybe it was at Woodstock the same year, with those hippies in their colorful vests and tangles of beads. To be sure, Kate Hudson as Penny Lane, in that shearling-collar coat and those peasant blouses in 2000’s Almost Famous, which was set in the ’70s rock world, brought it all back into focus. Boho fashion, in the contemporary sense, has murky origins. It only vaguely references the nomadic lifestyle of the Romani people for whom the French word bohemién was coined. (And that itself was a misattribution because the Romani people did not originate from the Bohemia region in the Czech Republic.) It has taken on a you-know-it-when-you-see-it…

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Harper's Bazaar (Digital) - 1 Issue, November 2024

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