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Harper's Bazaar (Digital)

Harper's Bazaar (Digital)

1 Issue, May 2023

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KETAMINE’S WOO-WOO Rebrand

Once known as a DANGEROUS PARTY DRUG, KETAMINE is now being RESEARCHED as a TREATMENT for DEPRESSION. But what’s at STAKE when it’s MARKETED as WELLNESS?
KETAMINE’S WOO-WOO Rebrand
In the spring of 2022, Rose Gramuglia Santiago arrived at a penthouse suite in downtown Manhattan. There was a waiting room that was tastefully appointed with plants and books. In a darkened treatment room, Santiago lay in a reclining chair as a nurse explained the dose of ketamine she would receive through an intramuscular shot. Santiago had the distinct impression that she went into a tunnel or outer space. In that first journey, she wondered if she had died. She did six sessions, twice a week for three weeks. “In one session, I recall screaming, ‘Help! Help! Am I dead? I can’t be dead! I have two kids,’” she says. “And there was no one there holding my hand or reassuring me that I was okay.” Ketamine has been FDA-approved for use…
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Harper's Bazaar (Digital) - 1 Issue, May 2023

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