RETAIL Therapy

SHOPPING TODAY often feels more like mindless SCROLLING than BUYING something because it makes you feel SPECIAL. One writer discovers the beauty of a more PERSONAL, CUSTOMIZED EXPERIENCE.

TEXT BY ELIZA BROOKE

ON A LEADEN day in October, I stood in front of a mirror on the fourth floor of a town house on the Upper East Side of Manhattan, getting my measurements taken for a pair of pants. The space was elegant and cozy, scaled as though for an intimate conversation at a friend’s apartment, except I was in the studio of designer Patricia Voto. Fabric swatches covered one wall, sketches lay on a round table, and small bowls of nuts, M&M’s, and dried apricots sat next to a display of shoes. Disenchanted by the distancing effect of online shopping, Voto—a veteran of Altuzarra, Brock Collection, and Gabriela Hearst—launched her atelier concept, One/Of (shoponeof.com), in 2020. Voto and her team release two capsule collections a year, but she views them more as suggestions…

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Harper's Bazaar (Digital) - 1 Issue, December/January 2025

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