In the SPOTLIGHT

As part of the fifth generation in her family to live in CHARLESTON and grow up shopping on King Street, HAMPDEN owner STACY SMALLWOOD is REINVENTING how we shop with the buzziest boutique in the country.

WHAT DOES LEGACY & REINVENTION MEAN TO YOU? Strength. Respect. Integrity. I come from a family of entrepreneurs who have paved their own way. It takes courage to start something from a simple idea and make it into a company that is well known for its values and ideals. My family has done this for generations, and I hope to continue to follow in their footsteps by creating a brand that is not only successful but also respected for its principles. MUST-HAVE TRENDS WE NEED TO KNOW AND CAN SHOP AT HAMPDEN? While spring is typically about florals and color, this season was more muted. I think customers are craving seasonless clothing that will stand the test of time. Safari shirtdresses from Dries Van Noten, ’90s minimal strapless dresses from Proenza…

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Harper's Bazaar (Digital) - 1 Issue, April 2024

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