Eat, Drink, and Be Merry Faster

The biggest problem for the edibles industry is how to make their products kick in faster. The race is on.

THOR BENSON

A few years ago, edibles started showing up in the last place anyone wanted to see them. The obituaries. First, 19-year-old student Levy Thamba Pongi visited Denver during spring break of 2014 and jumped off a motel balcony after eating a marijuana cookie. Less than a year later, also in Colorado, a seemingly happy 23-year-old named Luke Goodman died by suicide on a ski vacation in Keystone—a tragedy his family blames on cannabis candy. Earlier that day, he’d tried a couple of pieces, and when he didn’t feel anything, popped a few more—four peach tarts and one red velvet in all, five times the recommended dose. In neither of these cases were edibles proven to be the cause of death, but Goodman’s overdose experience is common. Unlike smoking or vaping,…

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Green Entrepreneur (Digital) - 1 Issue, Fall 2019

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