Here Comes the Son

CJ Wallace shares how his new brand honors his father, the Notorious B.I.G., and pushes the next generation to Think BIG.

JONATHAN SMALL

CJ Wallace has no memory of his larger-than-life father, Christopher Wallace—a.k.a. the Notorious B.I.G., a.k.a. Biggie Smalls, a.k.a. Biggie. He was only five months old when Biggie was murdered on a Los Angeles street in 1997. For much of CJ’s early life, the picture he carried of his enigmatic father was the same one the public did—a hardened gangster, a drug dealer, and a legendary rapper. But as CJ got older and heard stories about his dad from his mother, R&B artist Faith Evans, and grandmother, Voletta, a new portrait of Big Poppa started to emerge. “He was really a sweetheart. He cared about everyone around him. He was a loving guy,” CJ says. “I’m hearing so many stories from my mom and from my grandma about how much I’m…

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Green Entrepreneur (Digital) - 1 Issue, Summer 2019

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