Two young men with blood-shot eyes walk into a Colorado marijuana dispensary. One of the store’s budtenders stands near the entrance at a disposable-vaporizer pop-up display and shakes his head when he sees them: No way would these guys buy anything from LucidMood, the vape pen company that is there this afternoon to pitch customers.
That’s because LucidMood is not like other marijuana ventures. The company isn’t trying to sell to stoners. In fact, its mild-potency products are specifically designed for the roughly 160 million Americans who never got into smoking weed—maybe because it left them too paranoid, too withdrawn, or too cloudy. So while two stoned guys in their late 20s might be the target demographic for most other items at this pot shop, LucidMood’s vapes are probably too…
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Green Entrepreneur (Digital) - 1 Issue, Summer 2019