The Ricky Williams Effect

Once a pariah of the NFL for leaving the league to smoke pot, Ricky Williams now looks way ahead of his time.

JONATHAN SMALL

Ricky Williams estimates that he lost between $5 million and $10 million in endorsements after he decided to leave the NFL to explore the world and cannabis. Now he’s replenishing his coffers and his soul with his successful venture into the cannabis business. Williams, a Heisman Trophy winner who rushed for more than 10,000 yards during his 11-year career, has jumped into the Green Rush with the same passion and skill—only this time he’s healing, not punishing, those who cross his path. His company, Real Wellness by Ricky Williams, which he cofounded with wife Linnea Miron, specializes in blends of cannabis and other natural medicines. Products include tonics and topicals with blends of CBD, THC, turmeric, and white peony, among other ingredients. We met Williams at the Cannabis Dealmakers Summit…

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Green Entrepreneur (Digital) - 1 Issue, Winter 2019

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