Jessica Billingsley believes that consumers want to know precisely what’s in their weed and how those materials got there. Yet until relatively recently, it was difficult for cannabis producers and retailers to provide them with real, robust transparency—simply because of a lack of adequate tracking tools. That changed nine years ago, when a Colorado cannabis firm invited Billingsley, a tech entrepreneur, to invest in them and help them select their business software. Realizing that nothing on the market worked quite right for the unique supply chains and regulatory frameworks of the cannabis industry, she built something new. That project became what is now MJ Platform, a seed-to-sale monitoring and regulatory compliance system.
Billingsley put this in layman’s terms: “If I had a gummy, I could tell you the farm on…
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Green Entrepreneur (Digital) - 1 Issue, Winter 2019