A Whiff of Nostalgia

Cross two edgy designers with one hippie childhood and what do you get? A vape brand with a very groovy vibe.

ASHLEY LYLE

Among all the vape brands out there designed to evade attention (inhaled, not seen, thank you), Sonder is unabashedly eye-catching. Its products are packaged in bright, nostalgic colors and highly stylized fonts and have cheeky names like Green Crack and Dead Head OG; its website is a magic show of floating boxes, spinning pens, and mirror-fringed dancers that appear literally out of the blue. The branding, not surprisingly, is the creation of two successful designers, Faun Chapin and her wife, M. (Meg) Paradise, who founded Sonder in 2017. Chapin, a graduate of Yale University’s graphic design MFA program, had grown up around pot. Her mother single-handedly raised three children while maintaining a cannabis farm in Mendocino County, California. (Sonder now gets its plants from Chapin’s brother, Leif Bolin, and his…

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Green Entrepreneur (Digital) - 1 Issue, Winter 2019

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