Pet CBD Unleashed

Cannabis’s new customers may have four legs, but the market for them takes some savvy to navigate.

NICOLE PAJER

Like adorable puppies in a store window, the booming industry of CBD for pets is hard to resist. Sales within the sector quadrupled in 2018, going from $8 million in 2017 to $32 million just a year later, according to the cannabis research firm Brightfield Group. By 2022, it predicts, the market could reach $1.16 billion. But despite the barkfest, making a profit in the space is no surefire bet. We caught up with a few founders and execs on the ground for guidance. Pets are not people. Willie Nelson is one of the most notable names to enter the Green Pet Rush. But it happened by accident. The musician-slash-advocate cofounded GCH, an IP development company that launched the cannabis brand Willie’s Reserve in 2015. As the company released its…

You're reading a preview of

Green Entrepreneur (Digital) - 1 Issue, Winter 2019

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.