4 min.
“So, What Do You Do for a Living?”
You race from work to catch your kid’s soccer game, grab a spot on the bleachers as you catch your breath, and the mother next to you asks, “So, what do you do?”
The cannabis industry is a booming, legitimate industry with an estimated 340,000 legal jobs, according to New Frontier Data. But for many outside the business, it still registers a word cloud of negativity: shady, druggie, irresponsible, criminal.
So how do you explain what you do for a living when you’re not quite sure how the other person will react? We asked a few seasoned cannabis execs how they handle it.
Be direct.
“I say, ‘I’m in the weed business.’ Then, after the shock value wears off, I can go into one of several explanations: the benefits of…
