Joe Cannabis

Joe Rogan is one of marijuana’s most prominent advocates. He’s also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.

ERIC WEINBERG

Of all the things that could’ve harmed Tesla in recent years—car batteries catching on fire, cash troubles, SEC probes—nowhere on that list was the name Joe Rogan. But then Tesla founder Elon Musk sat down for an interview on Rogan’s mega-popular podcast. Rogan lit a joint, Musk took a single (legal) hit off it, and video of the moment set the Twitter-verse and media ablaze. Tesla’s stock dropped 9 percent, and the Air Force reportedly reevaluated its relationship with the company. Musk was forced to retreat; NASA administrator Jim Bridenstine, who works with Musk, said afterward that “Musk understands that that was not appropriate behavior.” But what did Rogan think of the dustup? He doesn’t talk much to the media these days—word is that he worries about becoming overexposed—but it’s…

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Green Entrepreneur (Digital) - 1 Issue, Spring 2019

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