Meet the Martha Stewart of Edibles

How Nancy Whiteman’s Wana Brands took cannabis candy to a whole new level.

Nancy Whiteman’s foray into the cannabis industry began in her tiny Boulder, Colo., test kitchen back in 2010. “We would make a cannabis syrup, pour it over nuts, and bake them, and it would be, like, a sweet-savory nut mix that was infused. It was delicious,” she says. Even more nutty is the success she’s achieved: Nine years later, Wana Brands, known for its gummies, is far and away the number one cannabis-infused-edibles company in the U.S. Last year, it grossed $18 million, a number that will continue to grow as she expands sales in seven other states. Here’s how a seasoned corporate executive, who has a background in marketing for the financial services industry, taste-tested her way to the top. Where did all this begin? When I moved to…

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Green Entrepreneur (Digital) - 1 Issue, Spring 2019

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