Making Marijuana Mainstream

Adam Bierman, cofounder and CEO of retail giant MedMen, is on a destigmatizing mission.

JONATHAN SMALL

Adam Bierman could be the poster boy of the modern canna-business executive. Clean-cut, driven, smooth as a vape hit—about as removed from the bong-bogarting stoner as you can get. He’s also killing it. As cofounder and CEO of marijuana giant MedMen, he has grown the company from a few dinky L.A. dispensaries to the largest cannabis business in the U.S.—made possible by its acquisition of PharmaCann, and a rapid expansion that includes 78 dispensaries and 17 cultivation and production centers across 12 states, pending all acquisitions. But Bierman says this is just the beginning. Here’s the kind of thinking that got him to the top of the market: 1. Go mainstream “We had the vision that we could build this marijuana company through brand, through accessibility, by way of destigmatizing…

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Green Entrepreneur (Digital) - 1 Issue, Spring 2019

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