9 Creative Marketing Tactics That Work

Cannabis advertising is banned in most mainstream spaces. But that doesn’t mean green companies can’t market themselves. They just have to be extra clever.

CHRISTOPHER SMITH

Remember when marijuana ads showed up in your social media feeds? That was so 2016. Today the major platforms—Facebook, Instagram, Twitter—impose strict rules around cannabis advertising, legal CBD products included. Even ancillary companies that don’t sell the plant face stiff restrictions. So what’s a cannabis company to do? Get creative. Here are real-world examples of killer marketing placements that work. 1. Find an ad network that’s weed-friendly. Far from conducting “digital raids” like Facebook and Google have, there are a few advertising networks that actually want your cannabis company display ads. Traffic Roots has burst on the scene with an online control panel that’s easy to use, and it will get your ads to the audience you specify. While your ads may not run on big mainstream sites yet, that…

You're reading a preview of

Green Entrepreneur (Digital) - 1 Issue, Spring 2019

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.