Since California legalized recreational marijuana, I’ve been curious how its new cannabis market has evolved. So I decided to clear my calendar recently for a road trip up and down Southern California’s highways, visiting as many storefront dispensaries as possible. As a CEO in the cannabis space, with a company that develops software for dispensaries, I wanted to learn just what these retailers have been experiencing in this transition from the “gray market” to a new era of hyperregulation and compliance—and what it all means for the future.
▸Sophisticated shopping. All over the state, retailers are creating familiar and welcoming environments like you might find at popular high-end stores like Sephora, where the floor plans lend themselves to multisensory browsing experiences. Customers are often encouraged to touch packaging and smell…
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Green Entrepreneur (Digital) - 1 Issue, Spring 2019