5 How the celebrity baby reveal got so extra

IMOGEN WEST-KNIGHTS

WITH A TWO MINUTE 17 second YouTube video, Love Island favourites Molly-Mae Hague and Tommy Fury upped the ante of the celebrity pregnancy reveal. This was not your average Instagram announcement - it was a short film, complete with black and white footage of the couple hand in hand, cut with glimpses of a positive pregnancy test and hospital ultrasound appointments. The video - which racked up more than a million views in a day - sets a new standard for the social media baby announcement, a phenomenon the A-list has embraced, too. Last year, Cardi B, Ashley Graham and Nicki Minaj all posted dramatic, professionally shot, semi-nude bump pictures on Instagram to announce their happy news (with a combined 14 million ‘likes’ between them). Why has the celebrity pregnancy…

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Grazia (Digital) - 1 Issue, Issue 840

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