MARATHON MAN

Running both Loewe and your own namesake brand would be a lot for any designer. But Jonathan Anderson has already proven he has the stamina for this race.

By Luke Leitch

“YOU NEED TO BECOME PART OF THE FASHION SYSTEM WITHOUT BECOMING TRENDY.” TO ACHIEVE LONGEVITY AS A SUCCESSFUL FASHION DESIGNER YOU MUST B ABLE TO RUN A MARATHON OF CREATIVE SPRINTS. “FASHION IS ALL ABOUT HARD WORK. You can have all the talent in the world, but if you are not willing to commit to that marathon, then it will not work,” he says. “And another thing is that you cannot go into fashion as a fame game. As my dad always reminds me, fashion is a rag trade.” We’re chatting in the Islington-fringes HQ of Anderson’s eponymous company and there’s no time to squander: the founder and creative director of JW Anderson since 2008 (and Loewe since 2013), the Derryborn wunderkind oversees some 16 collections a year. If you don’t already know that…

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British GQ Style (Digital) - 1 Issue, Issue 35

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