ALPHATAURI DYNASTY

THE PATRIARCH: Dietrich Mateschitz The man behind Red Bull. Well, its uber-successful marketing exploits at least. After discovering the original energy drink while working in Thailand in 1982, Mateschitz launched its potent derivative in the west, forming Red Bull GmbH (now worth over $5billon) in 1984. His motorsports exploits began in 1989 with a deal with Gerhard Berger, followed by a sponsorship of Sauber (a relationship which soured after Peter Sauber chose Kimi Räikkönen over Helmut Marko’s preferred driver, Enrique Bernoldi). Mateschitz’s F1 power materialised with his purchase of the Jaguar squad and Red Bull Racing’s 2005 launch. Adding Toro Rosso as a vehicle for advancing Red Bull’s junior programme in 2006 meant owning 20% of the grid for most of the next 16 years. All the political clout that afforded contributed to the…

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GP Racing UK (Digital) - 1 Issue, June 2023

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