Bold Pairing

NORTH CAROLINA SISTERS IMBUE INDIAN TRADITION WITH SOUTHERN FLAIR

By Nila Do Simon

What am I going to wear to this wedding?” It was 2017, and sisters Niki and Ritika Shamdasani were asking themselves just that—they lacked traditional formal attire for an upcoming Indian marriage ceremony. The duo, who grew up in Fayetteville, North Carolina, spent days video-calling their grandmother in India to hunt down authentic apparel, and even shopped on eBay. Finally, the two decided to create their own outfits. “In Indian culture,” Niki explains, “there’s a culture of making clothes.” They loved the results so much, they continued to design; admirers began asking about the pieces, and suddenly their lark “started taking on a life of its own.” The Shamdasanis dubbed their new company Sani, and today, they have won over those with South Asian roots and others (including Nordstrom) by…

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Garden & Gun (Digital) - 1 Issue, October/November 2023

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