“Where Pokémon Go has gone, others will follow” We all know that fads come and go, but the ease of access to technology that has developed over the last decade now means that trends can spread on a far larger scale, sometimes even globally. At the same time daily pastimes are becoming more and more reliant on technology, new technological innovations are changing the face of industries such as videogames and social media.
Pokémon Go – Niantic’s and Nintendo’s app, released this summer, rapidly became a bona-fide worldwide sensation – arguably represented augmented reality’s breakthrough moment, having long been in the shadow of the more well-known virtual reality (VR).
For the uninitiated, AR works by layering digital graphics over the real world, instead of creating a completely digital interface that…
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Gadget (Digital) - 1 Issue, Issue 14