CALLING TIME

THE SMARTWATCH HAD ITS CHANCE, DID IT LIVE UP TO IT?

“It’s possible to make a powerful computer small enough to wear” There have been key moments in recent years when it was easy to believe the smartwatch was the ‘Next Big Thing’. Take the time the Pebble attracted over $10 million from Kickstarter backers in May 2012, for example; or the event in San Francisco in September 2014 where Apple CEO Tim Cook finally unveiled the long-awaited Apple Watch. The biggest names in the industry – Google, Apple, Microsoft, Samsung, LG, Sony et al – have jumped on board the bandwagon, but it seems increasingly likely that this bandwagon has now ground to a halt (or is slowly going around in circles). These gadgets haven’t swamped the market as much as their makers might have hoped. Is the smartwatch fad…

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Gadget (Digital) - 1 Issue, Issue 10

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