THE FROZEN PHENOMENON

A look at why the first Frozen movie was so successful and why the franchise continues to capture the imaginations of fans around the world.

When Frozen was originally released on November 27, 2013, it was clear from the get-go that the film was going to be a smash hit. Disney had been promoting the movie for months, releasing the first trailer – featuring Olaf and Sven battling good-naturedly over Olaf’s carrot nose – in June, and previewing the songs “Let It Go” and “In Summer” at the D23 Expo in August. But few could have predicted the phenomenon that Frozen became. Apart from its gargantuan global box office – it took over $1.2 billion at cinemas worldwide, making it the most successful animated movie ever at that time – the film resonated with an audience of all ages in a way that happens once in a generation, achieving a ubiquity via toys, books, costumes,…

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Frozen 2: The Official Movie Special (Digital) - 1 Issue, Frozen 2: The Official Movie Special

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