Jo Watson's 'We Were All Thinking It'...

Am I even a copywriter if I don’t weigh in on ChatShit or whatever this latest AI copy-bot thing is called?

I’m a bit of a lazy bitch, so I can’t claim I’ve in any way looked into ChatGPT, much in the same way as I’ve been completely apathetic to other ‘advances’ in tech that didn’t personally serve me any purpose or bring me joy. Crypto, Clubhouse, air fryers, etc. Having said that, I will admit that bringing AI into the world of my beloved copywriting craft does terrify me, but not because I’m scared I’ll never be hired again or that it’ll massively lower standards in our industry (even though both are more than likely). I’m terrified because I’ve seen too many instances where replacing humans with tech has led to terrible, terrible consequences. If you’ve ever found yourself doom-scanning at the self-checkout in the local supermarket, then you’ll know…

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Freelancer (Digital) - 1 Issue, Issue 9

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