The Power of a Rebrand

Some of our favourite freelancers share their recent rebrand stories.

Sally Fox, Lumen & Fox Sally helps big-hearted businesses with copy, tone of voice and brand language with bite. The rebrand I wanted to level up the way I presented my business to the world. I had some pro photos, and noticed how the distinctive colours made my brand more memorable. My new brand feels like the perfect expression of who I am as a business owner and who my customers need me to be. Top brand tip While your personal brand needs a big dose of you and what you stand for, it should be designed to speak to your ideal customer. Quick fire questions: What one thing are you BEST known for? Banging on about the ways ‘sustainable’ brands express themselves. Most memorable thing about your branding? The…

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Freelancer (Digital) - 1 Issue, Issue 9

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