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Freelancer Issue 12 (Digital)

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36 Articles

Editor's Letter

Dear Freelancer Mag Fan, One of the songs I associate with Freelancer Magazine is Around the World by Daft Punk. It was the first song that DJs Dom C and Mary Rose played at our launch party. Little did I know that within a few months, Freelancer Magazine would be winging its way to 25 countries (and counting) worldwide. In November, it was awesome to get to host our first-ever in-person party in London, partnering with IPSE. A big Christmas party for people who don't normally get a Christmas party. And, of course, we had to have DJs Dom C and Mary Rose. We will be doing the same again this year and we'd love to have you there. The only bad thing about in-person parties is that they aren't…

Editor's Letter

Your Freelancer Magazine Dream Team for Issue 12…

Sophie Cross Editor & Publisher Doughnut chef & curry connoisseur /SophCross Amy Nolan Doodler Maker Enjoys magic, dislikes clowns @InkyPix4U Anita Ellis Features Writer Question askerer, Word maker-upper /AnitaEllis Angela Lyons Creative Lead Detox planner & wine glass collector /AngelaLyons1 Jo Watson Features Writer Overthinker & uncensored speaker /Jo-Watson-AGoodWriteUp Louisa Ellins Proofreader Local newspaper columnist & tidsoptimist /LouisaEllins Penny Brazier Features Writer Does she really need any more blankets or cushions? The answer is yes @PenTheMighty Abi Sea Features Writer Favourite word ‘puddle’, hates the word ‘flaps’ @TheLaunchLifeline Nia Carnelio Features Writer Newsletter writer & BTS ARMY (aka fangirl) /Nia-Carnelio Mary Cummings VA Day dreamer & night overthinker /MaryCummingsVA Mel Barfield Features Writer Chatty Patty & comfortable shoe wearer /MelanieBarfield Peter Komolafe Features Writer DO Lectures speaker & TV presenter…

Your Freelancer Magazine Dream Team for Issue 12…

Thank you so much for all your emails and messages. Please keep sending them in and let us know what you want to see more of. • Absolutely loving my read of Freelancer Magazine! Highly recommend it to fellow small business owners. One section struck a chord with me: ‘What does success mean to you as a freelancer?’ I've been pondering this question lately. Is it about making more than I did in a full-time job? For me, it goes beyond the profit per se (though it's undoubtedly a quantifiable form of growth). Success, as a freelancer, is about the intangibles: - The freedom to be flexible with my time - Choosing who I collaborate with - Finding happiness in what I do - Managing my time autonomously - Increasing…

On Living the Dream

WATER COOLER The Micro Column People are very curious about what I do and how exactly I do it. They often can't believe one can make money without working in an office. A commute of one hour each way, office politics and bad bosses are the norm here in Switzerland. But getting to explain to people that I can work at whatever time I want, that my commute to my office is five seconds from my bedroom, and that I can choose to only work with people I like is like waking them up from a dream. I like being living proof that you can make the life you dream of having. Sure, it has its ups and downs and uncertainties. But I like showing people I meet that there…

On Living the Dream

THE POWER OF WORDS

Where I ♥ to Work I used to work from home. But a few years ago, I invested in this place: a little studio just down the road from me, where I now run my copy business. It's in a building that's full of artists and makers, so I get to feel part of a creative community. It's a five-minute amble from home, so I can pop back for a slice of toast if I need to. But the thing I love most about it is that I chose to give my business this proper space. ‘Cause I thought it was worth investing in. And turns out it was (the years I've been based here have also been the ones we've won the most new clients and had the most…

THE POWER OF WORDS

Three Tips Starting Out as a Freelancer

Adrien Lemaire is a freelance content and PR manager who lives and works in Lille, France. Originally from a marketing background, Adrien is still relatively new to freelancing, having just started in September. It's a great time to be a freelancer in France as it becomes an increasingly popular way of working. Adrien hopes to experiment with combining work and travel in 2024 though, and start making the most out of having the flexibility to travel outside peak seasons, enjoying less crowded destinations and lower costs. 1. Network, Network, Network, I regularly attend conferences and networking events. I recently went to the Free-up Festival, an event in Paris dedicated to freelancers. It gathered 5,000 attendees, and we could really feel the energy and enthusiasm around this new way of working.…

Three Tips Starting Out as a Freelancer

A Day In The Life Of…

What do you do? I run a SaaS-focused B2B content marketing agency, Foundation Marketing. We work on the implementation and execution of strategies, content creation and managing social. I'm also an angel investor in vertical SaaS (Software as a Service) companies, I run e-commerce and media sites as side gigs, I'm a marketing growth trends speaker and a parent of three. Where are you based? I'm based in Nova Scotia but a lot of our clients are from outside the region. We've been fully remote since 2014, but I spend a lot of time on a plane for speaking gigs and seeing clients. How did you start Foundation? I started to blog about marketing on rosssimmonds.com and had top US brands messaging me. I realised that I could have no…

A Day In The Life Of…

A Day in the Life…

I get up at… The time when my three-year-old starts to bang on the door or my one-year-old starts to cry. I won't get out of bed for less than… I have no idea how to answer that. My go-to breakfast is… I don't eat breakfast – black coffee is literally all I have. My go-to lunch is… A salad with lots of olives. A typical working day might look like… Two team meetings in the morning. Email management until lunch. Content creation for two hours. Client relationship building for two hours. Strategy for one hour. Off, then back on at 10pm to prep for tomorrow for about one and a half hours. After work… I'm typically cooking supper, playing with the kids, teaching them gymnastics, tennis or basketball, creating…

A Day in the Life…

So You Want To Be A… Sommelier?

With over 15 years of experience, Bridget Raffal is a restaurant and wine consultant, sommelier and wine judge. She is the current vice president of Sommeliers Australia, and in 2021 cofounded Women and Revolution – a charity based on Gadigal Land in Sydney, working to overcome the barriers to gender equality in the wine world. Two-time winner of the Sommelier's Choice Award, Bridget was formerly the head sommelier of Sixpenny, where she helped secure the venue's highly coveted third Chef Hat (the closest thing in Australia to Michelin Stars). In 2023, she was named Sommelier of the Year by the Good Food Guide, and her bar recently won Best Wine Bar in Australia's Wine List of the Year Awards. Bridget now owns and operates Where's Nick Wine Bar in Marrickville,…

So You Want To Be A… Sommelier?

Do I Need A… NEW YEAR'S RESOLUTION FOR MY FREELANCE BUSINESS?

The start of a new year brings us all the opportunity to initiate meaningful changes, establish new objectives and commit to improved habits. So why is it that we tend to forget about our own businesses when making these commitments? Just like a personal resolution to do something different, setting some realistic business goals and resolutions for the coming year can give you the impetus to succeed. So, we at IPSE (the Association of Independent Professionals and the Self-Employed) have come up with a few new year's resolutions that may just help you take the next step in your freelance journey, whether that be growing your business or growing as a person. Update your marketing strategy It's all too easy to put off an update to your LinkedIn profile or…

Do I Need A… NEW YEAR'S RESOLUTION FOR MY FREELANCE BUSINESS?

The Sound of Silence

How did you get into freelancing? After many years toiling behind the scenes in the music business, mostly doing PR for artists, labels, festivals, and brands in electronic music, I changed lanes at the start of 2023 and jumped headfirst into freelancing as a copywriter. I had done quite a few copywriting jobs on the side of PR so I wasn't totally new to the business. I was also inspired by some friends whom the freelance lifestyle seemed to be working out for. Can you give us a bit of background about how you got into meditation? I initially got into meditation as a way to help me manage stress. My introduction to meditation was through the app Headspace. I went through a couple of other apps after that. I'm…

The Sound of Silence

How do you prioritise your mental health when you work from anywhere?

Glistening blue water, an ice cold drink next to you, and the sun warm on your skin. This is the life, you think. Being able to work from anywhere is why I began freelancing. Working from home is so 2020. The new normal today is working remotely from anywhere you can find a socket to charge your laptop and wifi strong enough to load the fake office screens during your meetings. Being able to digital nomad is a hugely appealing bonus of freelancing. It means freedom from commuting and the freedom to earn while travelling to new countries or moving across the globe to live a new life. But working from anywhere isn't always as fun and glamorous as it looks on social media. It's a lot of work (on…

How do you prioritise your mental health when you work from anywhere?

Freelancing Around the World

We asked: Is freelancing common where you're based? Yes, freelancing has become increasingly popular here, especially since the pandemic. Most of the other freelancers I meet are in coworking spaces and through online communities, and they tend to be a mix of locals and digital nomads. In the past few years, Lisbon has become a bit of a hotspot for remote workers, as it introduced a ‘digital nomad visa’ that had advantages for freelancers who earned their income from countries outside of Portugal. Most freelancers I meet in Lisbon tend to be either web developers, social media managers, designers, or entrepreneurs (often working in tech or crypto startups). Lisbon is also a creative hub, so there are lots of freelance artists, photographers and makers, although they tend to work more…

Freelancing Around the World

Relocation, Relocation, Relocation,

Tell us about what you do Lately I've been calling it ‘personal brand strategy’, but what I really do is just help people not be freaked out by a) owning their greatness and b) putting stuff out there online so they can actually be found. I'm great at seeing the magic in people, and I help them figure out how to help other people see it, too. It's really a combination of content strategy and therapy. What's your own definition of a personal brand? In a nutshell, “Your personal brand is the version of you that lives in other people's heads” but there's more to it than that. A lot of it is about being known by the right people for the right things. It's also about the impression you…

Relocation, Relocation, Relocation,

Do Give Up Your Day Job

What did you do before you made the leap into freelancing? I worked in publishing. I actually wanted to go into politics (I studied International Relations at uni) but I couldn't find the right job. I loved books and loved to read so ended up working in educational publishing as an assistant editor and then chief editor. I left in 2005 to find another publishing job and did a bit of freelance copywriting to tide me over while I was job hunting. I never stopped. Can you remember the first piece of copy you wrote? I actually wrote my first copy campaign for South Africa's national airline when I was 16. A family friend needed help and I was the only person he knew who could string a sentence together.…

Do Give Up Your Day Job

You gotta Werk it out

Husband and wife team Gideon and Dominique Van Werkhoven met working at a youth conference in 2005. They've worked together ever since. After getting married in 2012, they moved to Gideon's homeland of the Netherlands, then on to Vienna, Austria where they now live with their three children. Last year they launched their agency The Werks, providing web and content services for small businesses, freelancers and not-for-profits. You're clearly a well-matched dream team! Tell us about how you first met. Dominique: I'm from the UK originally, and Gideon is from the Netherlands. But we actually met in Germany while I was living and working in France. We were at a Christian youth conference for around 2,500 teenagers from 20 countries across Europe. I had brought a group of French teenagers…

You gotta Werk it out

The Freelancer Almanac

Check out the centre pages of Freelancer Magazine every issue for your seasonal guide to cultivating and growing a freelance business that works for you. Where will you be working from this year? Will it change on different days of the week? Should you change it up a bit? Have you worked out how much you must earn each month to cover your personal and business costs? And how much would you like to earn? How are you going to track this? Choose ONE social media channel to focus on in 2024. What is your morning routine? Does it differ in winter? How are you going to track your clients this year? What will you do in February, March and April to meet other people and grow your network? What…

The Freelancer Almanac

Dancing in the Dark

Hannah Swierstra Hannah is a freelance VA who lives and works in Orkney, Scotland. Hi Hannah! Tell us about your freelance journey. I started freelancing in July 2020. Before that, I worked in systems and admin. I'd always wanted to have my own business, but I didn't see how that would work for me. A friend told me about virtual assistants and six months later I started. There are two sides to my business – I offer general VA services, like helping people with inbox management and supporting course launches and programme delivery. And I also do tech VA work helping people with email marketing – things like setting up landing pages, webforms, automations, list management and funnels. I take on jobs that people don't want or have time to…

Dancing in the Dark

Super Street Art

How long have you been a street artist? I've been doing street art for a little over five years, but I have been an artist for almost ten years. My passion for urban art came later. How did you get into street art? I took part in an interactive exhibition in which my character ‘Bobby’ was shown in red underwear for the first time. After that, I felt the need, the desire to share it on the walls with passersby – this naive and inspiring child playing in the streets. Where do you practise your street art? Mainly in La Rochelle but also in other cities in France during festivals or exhibitions. I've painted in Paris, Nantes, Brest, Bordeaux and Lyon. What's the deal with legislation and street art in…

Super Street Art

Can You Make upworkTM Work For You?

Through Upwork, I've had the opportunity to freelance for amazing companies like Google, Pfizer, Pinterest, and eBay. This year I actually landed a contract with Upwork doing community management which was surreal. Freelancing has allowed me to meet my wife, get married, have cute babies, and travel the world volunteering, so I'm very thankful. I'm from Brazil originally but moved to the US last year (because freelancing allowed me to do so), so getting here and not having to look for work was great. I first started freelancing 16 years ago. I was working 12-16 hour days in construction and was interested in finding people to help me start blogging. At the time AdSense was booming and there were lots of blogs and websites making a lot of money. I…

Can You Make upworkTM Work For You?

Hugo's tips for freelancing with Upwork…

• Do some research into what services to offer. Positioning is important. • Your services can transition as you observe the market changing. • Find yourself as you go. • Over-deliver. • Think about what you can offer to stand out and give the prospect piece of mind. I offered unlimited corrections and revisions. Clients never abused it and I could do it because it wasn't for creative projects. • Make sure your Upwork profile is complete and utilise every feature. • To build up your reviews, contact local businesses and friends to offer your services. Get them to come to Upwork to hire you so you can build initial ratings. • Don't just rely on freelance platforms, build your own audience and meet potential clients offline. • Get help;…

Hugo's tips for freelancing with Upwork…

Why every freelancer could benefit from a global peer network

At first glance, freelancing can seem like a brutal trade-off. You've swapped your rigid nine to five for ultimate freedom and paid for your liberty in lost colleagues. However, a closer look reveals a very different truth… Going freelance doesn't rob you of colleagues. It opens you up to a whole world of them. Literally. Better yet, you can choose who you ‘work with’ rather than being jammed into collaborative relationships under a decree from on high (or HR). I started expanding my freelance network four years ago, three years after starting my freelance copywriting business. I made friends by joining the weekly #ContentClubUK chat on Twitter (now X). I started getting more active on LinkedIn and dedicated time to connecting with people across the globe. And when I tell…

Why every freelancer could benefit from a global peer network

FREELANCER MAGAZINE VIRTUAL COWORKING SESSION

Every Tuesday, Wednesday and Thursday at 9.30-11.30am with a new extra session on Wednesdays 4-6pm (UK times). Visit freelancermagazine.co.uk/events for more details and to sign up for free. Get out there and netwerk I'll leave you with these words of wisdom: all take and no give makes for a poor global freelance network. Even worse – no give and no take. To grow a network successfully, you'll need to show up regularly and tend your relationships. It should become part of your daily or weekly routine. So, go forth! Comment and engage freely, dive into discussions, offer help and support where possible, and seize opportunities to collaborate. Half the joy of a global network is the friendships you'll make, but you'll only succeed with time and effort. I'll look out…

FREELANCER MAGAZINE VIRTUAL COWORKING SESSION

How to Budget on an Irregular Income Peter Komolafe

“It is possible to feel financially secure and free, even if you have an irregular income.” As freelancers, we all have good months and bad months. But we still have to pay the bills. And whilst there's no quick fix, there is a formula for financial freedom as a freelancer. This month, I'm sharing my budgeting methodology and tips to help you feel more in control. Separate your work income from your personal income Before we dive in, I'd like to share a tip that really changed my money mindset. It took me a while to get my head around this, but physically separating your work income from your personal income (with separate bank accounts) will transform how you manage your money and budget for tax. Personally, I'm set up…

How to Budget on an Irregular Income Peter Komolafe

Newsletter Love

Newsletter owner/author Dan Knowlton I am a… Cofounder and chief marketing officer I am based in… Margate, Kent Name of newsletter The Friday Club What's it about? One email per week, including the best marketingrelated content we've consumed and created that week. What was the subject line of the last one you sent out? Upgrade Your Productivity – #1 AI Meeting Assistant What day is it sent on? Friday How frequently? Weekly How long has it been going? Four years Number of subscribers 10k across email & LinkedIn Email service provider used HubSpot How far in advance do you write your newsletter? The day before How do we subscribe? knowltonmarketing.co.uk/the-friday-club Where can we find you on social? LinkedIn: /DanielKnowlton1 Newsletter owner/author Fio Dossetto I am a… Senior content strategist, newsletterer…

Newsletter Love

Celebrating Sri Lanka Through its Food

Hi Ranji, we'd love to know more about you. Hi! I'm Ranji, aka @TheTootingMama on Instagram. I grew up in the UK with my Sri Lankan parents. Being part of a small but vibrant community, food always brought us together. That's where my love for food and cooking began. As well as freelancing, I'm a recipe developer and writer for Sri Lankan magazine HI! (the equivalent of our HELLO!), and I share all of my own recipes and photos on my blog, socials and email list. The theme for this issue is ‘Going Global’ – what does that mean to you? Over the past five years, there has been a huge interest in Sri Lankan culture here in the UK. People in Sri Lanka want to see what's happening outside…

Celebrating Sri Lanka Through its Food

Owner: Rachael Sutcliffe, marketer & copywriter /RachaelSutcliffe Coworker breed: Cocker Spaniel Coworker job roles: Head of balls (tennis balls, that is). Retrieving, losing and hiding tennis balls, ensuring a tennis ball is never more than one metre away. Sleeping with one eye closed and the other on a tennis ball. Dislikes: Humans that don't throw tennis balls. Owner: Sophie Furman, illustrator @SophieFurmanArt Coworker breed: Havanese Coworker job roles: My very best studio assistant, Cookie likes to chase leaves, do zoomies on the way home, and patiently lets her mommy/boss draw her for various illustration commissions. Cookie will run over at any sign of any sort of cheese, though, for Halloween, there was nothing too cheesy about her: she dressed as sushi! Owner: Linda Harrison, copywriter specialising in internal comms /Linda-Harrison-34424515…

THE STATS Freelancing and Self-Employment

Female freelancers in India earn more than the global average in finance ($71 per/hr vs $41) and marketing ($47 vs $34).1 The total number of freelancers globally is estimated to be 1.57 billion out of a total global workforce of 3.38 billion.3 Over half of the world's freelancers perform knowledgebased services.5 Niger has the highest recorded proportion of freelance workers (95.1%).6 75% of US freelancers say they make more than they did in their previous salaried positions.8 44% of workers’ jobs will be affected by AI in the next 3 years (it stands at around 25% right now).2 In 2022, 43% of all Gen Z professionals and 46% of all Millennial professionals performed freelance work.4 The average digital nomad earns $117,959 per year.7 There are around 4.35 million solo self-employed…

THE STATS Freelancing and Self-Employment

TOP of the Shops

The Winter Edition by Abi Sea Life Supplies Earth-friendly, vegan-friendly, wallet-friendly, dentist-approved, refillable toothpaste delivered to your door. Seriously, what's not to love here? lifesupplies.com £14.99 for three months Mustard Cabinets & Lockers Time to get organised? Do it in style with cabinets and lockers of all shapes and sizes. uk.mustardmade.com From £139 Plant Charms You'll never forget to water your plants if you give them a bit of personality. That would be cruel! eufolia.com From £11.20 Johnny Hot Stuff Sauces Bring some heat to your dinners this winter with sauces and dried chillies grown and made in Oxfordshire. johnnyhotstuff.co.uk From £5.40 Cara & The Sky Getting cosy just got glam. Absolutely gorgeous knits in beautiful colours and fits, designed and knitted in the UK. caraandthesky.com From £79 Mountain Key Holder…

TOP of the Shops

What We're Listening To…

The Bouncebackability Podcast There's nothing easy about the freelancing life and we develop a thick skin as we survive the challenges that come our way. But what if we thrived through and didn't just survive them? Hosts Simon Ursell and Rusty Earnshaw talk to changemakers, leaders and fascinating storytellers and mavericks from the worlds of business, sports and beyond to find out what happens when we're faced with tough challenges and how we can triumph throughout. Victoria Tretis created the Be Neuroinclusive Club to explore neurodiversity in business. If you're neurodiverse and trying to figure out business life, you'll learn more about how to adapt your business to fit around your brain. Be Neuroinclusive Club Podcast If you're neurotypical, you'll learn more about strengthening your business and making it more…

What We're Listening To…

What We're Reading…

The Almanac: A Seasonal Guide to 2024 By Lia Leendertz If you've ever caught yourself wishing you were more in tune with nature or the natural world around you, then this gorgeous little book is what you need. With handy tables for tide times, sunrise & sunset hours, gardening tasks and astrological events, it's perfect for sea swimmers, gardeners, foodies, budding astrologists and anyone who wants to get away from the laptop and be part of the world, more often. It's a treasure you'll come back to again and again as the seasons change and turn. Talking of which, the author hosts a monthly podcast called As the Season Turns, which is also wonderful. Feel Better in 5 By Rangan Chatterjee It's no big secret that freelancers struggle with selfcare…

What We're Reading…

What We're Learning…

Drink Less; Live Better As Homer Simpson once said: “To alcohol, the cause of, and solution to, all of life's problems”. Booze might once have been something we all blindly dived into, but nowadays there is a growing movement toward a booze-free life for all kinds of lifestyle reasons. So, if you're curious about life without booze, or at least a life with less of it, then Sarah Williamson from Drink Less; Live Better has a 30-day programme to get you on track. Sarah is a friendly, kind and down-to-earth coach. Exactly the sort of person you want beside you as you start a journey like this. Over the next month, you'll be guided towards drinking less (or stopping) with videos, advice, tools and resources to get started and really…

What We're Learning…

Freelance Meet Ups

The Golden Nibs 2023 by Graphics Union London (November) A celebration of Graphics Union's members was in order this month in their yearly round-up at the Museum of Brands in London. The Graphics Union supports (mostly freelance) graphic designers in the British TV and Film industry to find work and gain the industry recognition they deserve. This year's award ceremony saw members being recognised for their work across Barbie, Sex Education, Bridgerton and more – wow! Their event was also covered on social media by fellow freelancer and creativity director Chloe Ambrose who works with the GU on their social media marketing. Know a graphic designer? Let them know about the Graphics Union. graphicsunion.co.uk Digital Women Awards London (November) The Digital Women Awards take place annually in London to celebrate…

Freelance Meet Ups

You'll Laugh Until You Cry

Look Kimbo, I'm going to fangirl a bit. You're my favourite TikTokker and I've abused my position by inviting you to be interviewed for the mag. Anyway, I have to pretend to be professional so, Kimberley, how did you first get into comedy? My family has always been funny, and I was the classic class clown at school. Then the lockdown in 2020 changed my life. Your day job is in the public sector isn't it, but is the dream to make a move into comedy full time? Yes, I'm looking to get into stand-up, it's just my nerves that get the better of me at the moment. I would like to do comedy acting too, perhaps on TV. My favourite show is Two Doors Down, a Scottish comedy. I…

You'll Laugh Until You Cry

If you work with clients globally, what's the best or the most challenging thing about it?

Vicky Hawes /Vicky-Hawes Being in Australia, the time differences! Makes for some interesting meeting times trying to catch people in England. Also the variations in language, even though the clients we deal with predominantly speak English different terms and acronyms and different meanings, then throw in some US spelling too…and cultural reference points…but still, it's a challenge to be embraced! Rebecca Salvatore /Rebecca-Salvatore Best: Time zones. I've had meetings where I'm in my PJs eating breakfast, and my client is in a bar, but it works. I crack on during the day, they give feedback over (my) night, and projects progress quickly. Worst: Time zones. Can I jump on a Zoom call at 10.30pm? Yes. But don't expect me at my best… it's waaaay past my bedtime! Vaishali Shah /VaishaliShahFcim…

Jo Watson's ‘We Were All Thinking It’…

I'm talking about the problem of clients offering piss-poor rates for our work. The solution? Stop accepting piss-poor rates for your work. I mean, when you think about it, this is all your fault. Now, before you chase me with fiery sticks, I'll be the first to admit it really wasn't that long ago that I openly offered industry-harming rates for my freelance work before clients even had the chance to huddle in for a haggle. £25 for a blog, people. Twenty-five quid for five hundred of my finest customer-converting, product-promoting, service-selling words. And because for one business owner, £25 was apparently still too much, I even allowed that to be bartered down to an offensive 20. I hate that person now, obviously, but it wasn't his fault – and…

Jo Watson's ‘We Were All Thinking It’…

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