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Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter by Eddie Shleyner The book from the copywriting master himself demonstrates and breaks down techniques that could forever change how you write ads and compel people. “No sentence can be effective if it contains facts alone,” said copywriter Eugene Schwartz. “It must also contain emotion, image, logic, and promise.” This quick, 493-word chapter from Very Good Copy uses examples to break down this axiom… verygoodcopy.com/book…

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Freelancer (Digital) - 1 Issue, Issue 16

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