Anita Ellis

Seeing Yourself as a Business

How to use copy and content as your ‘sales team’ As a Company of One, I wear so many hats I could set up a millinery shop (sidebar: did you know the word ‘milliner’ comes from the word ‘Milan’?). There’s the Director of Doing, the Numbers Nerd, the Constant Marketer, and the one we all hate: the Head of Selling Stuff. But here’s the thing: I reckon the last one can be outsourced. Not to another person (although that could work too), but to your copy and content. I’m shamelessly reliant on certain pieces of copy and content to do the heavy lifting in my business because, let’s face it, when you’re the Director of Doing, there’s not much time for anything else. But my business still needs a sales…

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Freelancer (Digital) - 1 Issue, Issue 16

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