Pascalle Bergmans

The Public Speaking Coach

Storytelling that converts Storytelling is more than a creative skill – it’s a strategy to turn your communication (think presentations, talks, sales calls) into a compelling, memorable experience. When done right, storytelling makes your work resonate, distinguishing you from the competition. Don’t believe me? One study showed that using storytelling in sales converts +30% more deals. And let’s be honest, who doesn’t want that?! Time to turn storytelling into story selling. TL;DR: Capture your listener’s interest by aligning your story to their needs, simplifying details with relatable examples, adding sensory details, and creating urgency. And always entertain over inform when it comes to communication. 1. Positioning I could tell you all about storytelling frameworks but to be honest, you can type that into Google and find hundreds of hits. The…

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Freelancer (Digital) - 1 Issue, Issue 16

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