Gus Bhandal

The LinkedIn Guru

Being content with consistency TL;DR: Everyone should have a coherent and consistent content strategy to talk to both friends and strangers (ultimately converting the latter into the former) on LinkedIn. If you ever find yourself wondering what to post on LinkedIn, then you’re not doing it right. Only a small percentage of the one billion members on LinkedIn create content, a smaller percentage do it consistently, and an even smaller percentage actually have a proper content strategy. However, they take the lion’s share of adulation. They get the likes, the comments, and the engagement. And while we watch them, our own profiles start to pale into insignificance – we get left behind. This is why we all need a coherent and consistent content strategy. I used to tell people I’m…

You're reading a preview of

Freelancer (Digital) - 1 Issue, Issue 16

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.