Heather Murray

AI for Non-Techies

Why is AI copy crap? (And what can we do about it?) Zzz… oh, sorry, hi. I’d just fallen asleep reading some AI-generated copy. Christ, it’s boring isn’t it? It just lacks any form of personality. Those lifeless blogs, that strange semi-formality, those dodgy LinkedIn comments. And don’t get me started on that rocket emoji. As someone who loves writing and who used to run a copywriting agency, I’m fascinated by why AI content often falls so flat. So I went down an investigatory rabbit hole and found the following five reasons: 1. They’re trained on an awful data set. These chatbots are trained on a pretty dire data set. Imagine the internet is stopped, and then someone downloads all the publicly available content. Think about how much more poor…

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Freelancer (Digital) - 1 Issue, Issue 16

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