Dan Nelken

A Self-help Guide for Creatives

How to go from insecure to expert Despite being an award-winning copywriter with 10,000+ hours of experience, I was still plagued by imposter syndrome. Malcolm Gladwell, you lying sack. I was at a career crossroads. It was either time to go back to my old job as a pet food taster or to start working on my craft. I flipped a coin. I started with the thing I struggled with most – writing headlines. Yep, I was a senior copywriter who sucked at writing headlines. Quit judging. I quickly realised I had no creative process. I had been winging it the entire time. Like executive creative director Jason Bagley once said about his noprocess creative process, “I felt like a magician who didn’t know the secrets of his own tricks”.…

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Freelancer (Digital) - 1 Issue, Issue 16

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