Latasha James

Content Creation Expert

The power of repurposing with video and text The written word is having a moment. Yes, I know we all traded in our typewriters for amateur video gear in 2020 to keep up with the demands of TikTok and Instagram Reels, but textforward apps like Threads, LinkedIn, and X are fighting to stay relevant… and they’re doing a good job of it. Back in 2023, Elon Musk’s X met its most competitive match: Threads by Instagram. It broke records on its first day and continues to climb both Apple and Android app charts. Meanwhile, video-first apps like Instagram are seeing declining engagement. But that doesn’t mean video is dead. It just means that due to a number of factors (post-pandemic busyness, video overload and a potential TikTok ban in the…

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Freelancer (Digital) - 1 Issue, Issue 16

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